Artist Generation is a department of Always Management, which focuses on creating audiovisual content and publishing. These services are offered in-house for our artists as well as for third parties.

Audiovisual content

In today’s digital ubiquitous world you cannot go without this content, which is all shared throughout the world via social media, advertisement, instant messaging and whatnot. Artist Generation offers the production of audiovisual content such as performing and touring videos, music videos, promo videos, teasers, animations, show-visuals and corporative videos.

Our Art Director, Deni Kukura, has a great background in producing, recording, editing and delivering world first class video-masterpieces to clients such as Spinnin’ Records, MTV, Warner Music’s artists, Pacha Ibiza’s artists, Quintino, Oliver Heldens, among other top DJs, festivals, and brands.


As music publisher Artist Generation licenses the work of music, monitors where the work of music is used commercially, secures commissions, builds connections, collects royalties and distributes them to the artists, and ensures that the artists receive payment. Furthermore, Artist Generation as a publisher promotes existing work of music to suitable recording artists, and in different media channels. Artist Generation is pro-active in convincing any possible party involved to use the work of music of our artists and not to mention third party artists.


Release Music

A record producer or music producer or track producer oversees and manages the sound recording and production of a band or performer’s music, which may range from recording one song to recording a lengthy concept album.[1] A producer has many roles during the recording process.[2] The roles of a producer vary. He or she may gather musical ideas for the project, collaborate with the artists to select cover tunes or original songs by the artist/group, work with artists and help them to improve their songs, lyrics or arrangements.